Question

ACP1: For an industry you are interested in, select a specific firm, and a) identify situation where demand might be seasonal, and discuss how the firm might attempt to reduce seasonality by using either b) shifting demand to over time period or c) develop countercyclical products or markets. 1. Industry: 2. Specific Firm: 3. Demand Management a) Reason for Seasonality: b) Methods to Shift Demand: c) Possible Countercyclical Products or Markets ACP2: For an industry you are interested in, select a specific firm, and a) describe how each of the three pure strategies would be implemented including what would happen during periods of high and low demand, and b) which of these 3 would most like used and why. 1. Industry: 2. Specific Firm: 3. Aggregate Capacity Planning Strategy a) Pure Strategy Description i. Level 1. Description: 2. High Demand Periods: 3. Low Demand Periods: ii. Variable Output Constant Capacity 1. Description: 2. High Demand Periods: 3. Low Demand Periods: iii. Chase 1. Description: 2. High Demand Periods: 3. Low Demand Periods: b) Which Would Be Best and Why? ACP3: What options are available for altering the capacity of: 1. an elementary school: (2. a prison: 3. an airline: ACP4: Discuss the advantages and disadvantages of using a) part-time workers, b) subcontracting work, and c) building up inventory as strategies for meeting demand. 1. Part-Time Workers a. Advantages: b. Disadvantages: 2. Subcontracting Work a. Advantages: b. Disadvantages: 3. Building Up Inventories a. Advantages: b. Disadvantages:

Answer 1

Answering the first question as per Chegg Guidelines:

1. Industry: Aviation Services

2. Specific Firm: JetBlue Airlines

3. Demand Management:

· a) Reason for Seasonality: There is high dependency on the sale of air tickets based on holiday and leave seasons. The company needs to run extra aircrafts in the Christmas holiday season but there is scarcity of passengers in off seasons like Feb-March and August-October.

· b) Methods to Shift Demand: The airlines company can come up with various interventions to attract customer attention in the off season. The customers can be offered heavy discounts on tickets in off season. A dedicated loyalty program can be initiated.

· c) Possible countercyclical Products or Markets: The business employees need to be on the run in both off and on season. The role profiles like consultants, marketers, etc. are frequent flyers and their ticket booking is not season based.