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Firm A, Firm B and Firm C are all multinational corporations that manufacture goods. Firm A...

Firm A, Firm B and Firm C are all multinational corporations that manufacture goods. Firm A operates in an industry where the pressure to reduce costs is high, but the pressure to be responsive to local markets is low. Firm B operates in an industry where the pressure to reduce costs is low, but the pressure to be responsive to local markets is very high. Firm C operates in an industry where both pressures are high.

(a) Give examples of 2 real-life firms that most resemble Firm A. Explain your reasons for picking these firms.

(b) Give examples of 2 real-life firms that most resemble Firm B. Explain your reasons for picking these firms.

(c) What kind of strategy should Firm C follow (i) global standardization strategy, (ii) localization strategy, (iii) transnational strategy or (iv) international strategy)? Why?

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Answer #1

Ant) a) Wlalmaat and Tkea atre tne fams thet uhilizanion minimal effort methodologg to lead the maxk et. since the contenders are not very many in the maoket, they are not aeceptive to neaaby mastéts. b kellys and bimbo bakesies USA aze the too fiamc thet operates in the industry twhae the poessue io veduce codc is loa but pressure to be zespors to the local maakets is veny high. This is due lo the facto that both the hans doe poducing peri shable goods, they need to be cautious in the quualty as well as the time seoved Samsung and HTC are he two foms that have high presscroe to veduce the costs as well as high vesponsiblty tooonde the lacal maket. They both aupply electronic qoods. Neco softaanes and operatng ysten inceases its besponsteness whe high compettion leads them to educe the pako -to lead the maoket.

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