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Imagine a multinational professional service firm that offers high-end legal and tax advise to millionaires in...

Imagine a multinational professional service firm that offers high-end legal and tax advise to millionaires in 70 countries around the world. Most likely this company follows a(n) ______ strategy:

- Global standardization

- Localization

- Transnational

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Answer #1

The correct answer is option B, i.e. The company most likely follows a localization strategy. By adopting a localization strategy, the company is able to modify its services according to the rules and regulations of each country. In this way, they can furnish effective knowledge-based advice to their clients.

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