Collect 3-5 examples (attach links) of specialty advertising and promotional materials to serve as example of (1) customer-oriented advertising, (2) business-to-business advertising and (3) global advertising. These can include cups, shirts, jackets, clocks, etc. Pens/pencils are very common so try to find other types of specialty business items that are given to their clients/customers.
Defined as:
Specialty Advertising – A promotional product usually imprinted with an advertiser’s name, message, or logo that is distributed free as part of a marketing communications program.
1. What you “think” the positioning statement is and the target audience (come up with logical demographics). Support your answer through logic.
answer-
example of specialty advertising for
(1) customer-oriented advertising-
company is giving free mercahndise like key rings,crockery set, t- shirt with thier logo & name or tag line on them to customers to increase thier advertisement effective.
(2) business-to-business advertising-
the manufacturere of books & other educational tools like ,sharperner, project files, etc are giving them free to colleges & institutes to promote thier products in thier institutions.
or manufacturere if sports items like football, badminton, etc are used as speciality advertisement.
3) global advertising-
the online websites provide free goods like gift cards, posters, etc with thier logo & message on them to customers all over the world.
1. What you “think” the positioning statement is and the target audience (come up with logical demographics). Support your answer through logic.
the positioning statement for customer-oriented advertising, is how a given product, service or brand fills a particular consumer need in a way that its competitors don't.
the logical demographic is based on their age like from 10 years to above 40 years, gender both male & female, etc.
the positioning statement for business-to-business advertising is to promote its brand & message to other businesses like college & institutes in the given area.
the target audinece for this is region based because institutions are present at regional level like city,urban or metropolitan area.
the positioning statement for global advertisement is to promote its brand & marketing startegy to all customers all over the world & increase its brand value.
the target audience is based on geogrphic level like nation, state etc.
*above answer is written in my own words.hope this answerw would help you.good luck & rate.
Collect 3-5 examples (attach links) of specialty advertising and promotional materials to serve as example of...