Question

What is the appropriate level of measurement/ primary scale. for each of the following variables? List...

What is the appropriate level of measurement/ primary scale. for each of the following variables? List each as nominal, ordinal, interval, or ratio.

a.   Stock price

b.     Socioeconomic status (coded as "low income", "middle income" and "high income")

c.     Number of days since you last ate in a restaurant (the exact number)

d.     Number of days since you last ate in a restaurant coded as (1=Within the past week, 2=With the past 2 weeks, 3=Within the past month, 4=Within the past 3 months, 5=More than 3 months ago)

e.     Zip code

f.      Share of wallet (%)

g.     Favorite sports team (e.g., "Giants, Jets, Patriots")

h.     Likelihood to recommend (on an 11-point scale where 0=Definitely would NOT recommend and 10=Definitely would recommend)

i.      Overall satisfaction (on a 7-point scale where -3=Extremely dissatisfied, -2=Dissatisfied, -1=Somewhat dissatisfied, 0=Neutral, 1 = Somewhat satisfied, 2= satisfied, 3=Extremely satisfied)

j.      Distance from your home to the nearest gas station (in miles, e.g., 3.4 miles)

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Answer #1

(a) Stock price is Ratio level of measurement

(b) Socioeconomic status is Ordinal level of measurement

(c) Number of days since you last ate in a restayis Ratio level of measurement

(d) Ordinal level of measurement

(e) Nominal level of measurement

(f) Ratio level of measurement

(g) Nominal level of measurement

(h) Ordinal level of measurement

(i) Ordinal level of measurement

(j) Ratio level of measurement

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