Question

Multiple Choice:

1. Which of the following did not contribute to a rise in collaborative consumption?
   1. Wage inflation.
   2. Proliferation of Smart Phones.
   3. Recession.
   4. Social Media.
2. Which of the following is not true of a channel-extending intermediary?
   1. Sharing economy exchanges are an example of a channel-extending intermediary.
   2. Suppliers gain reach and encourage discovery at lower marketing spend.
   3. Consumers typically see increases in search costs.
   4. Both consumers and suppliers can benefit from scheduling and payment services
3. Which of the following is not a method that web site owners can use to hide pages from popular search engines?
   1. HTML tags.
   2. Index file.
   3. Ensure that web sites are not linked to other pages.
   4. dHTML tags.     

Answer 1

Solution:

Questions are answered in their order of appearance.

• Option a
  Wage inflation is not a reason that has contributed to collaborative consumption. With more smartphones and social media, the consumption of online media has been increased and also Recession does contribute to collaborative consumption because of a lack of resources. Hence, option a is correct.
  
• Option c
  Consumers will actually see a decrease in search costs because of the channel extending intermediate. Hence, this statement is false.
  
• Option c
  Even if there are no backlinks to your website Google may still be able to index your website. Hence, option c is not correct.