Question

Beliets that the behavior leads to certain outcomes Attitude toward the behavior Evaluation of the outcomes Intention Behavior Baliats that specific referents think should or should not perform the behavior Subjective Motivation to comply with the specific referents

Assume that you are using the TORA to assess consumers’ intention to use grocery coupons. To which component(s) of the TORA would each of the following questions/statements most apply? Based on the diagram and/or your answers in (a), simply write the appropriate label(s) or number(s) in the spaces following the questions/statements.

1. “All things considered, how likely are you to use newspaper coupons when buying groceries this week or next?” Answer:
2. “I generally consider what other people think about my grocery-shopping habits.” Answer:
3. “Coupons are a great way to stretch my budget.” Answer:

Answer 1

1. All things considered, how likely are you to use newspaper coupons when buying groceries this week or next?” Answer: Very Likely
2. “I generally consider what other people think about my grocery-shopping habits.” Answer: Subjective norms which is defined as "perceived social pressure to perform or not perform the behavior". It depicts how the perception of relevant groups like family and friends affect an individual's behavior.
3. “Coupons are a great way to stretch my budget.” Answer: Attitude toward the behavior-Evaluation of the outcomes