Question

Consumer perceptions of prices are also affected by alternative pricing strategies. Marriott Hotels, for example, has different brands for differing price points. Building upon the Marriott example, you are to scan the environment to find examples of a company whose pricing strategy is closely tied to its branding strategy. Caution: do not just list just the different price points in the same company such as Ford automobiles. STET

Answer 1

First example, I would provide from mobile industry. BBK electronics is a china based handset companys which has brands VIVO, Oppo and One plus under it. These brands cater to different price segments. VIVO and OPPO operate in the same price segment but they have different positioning strategy. Oppo is positioned as a mobile best known for its camera quality. One plus caters to the premium customers

Second example is from Automotive industry, which is Volkswagen. Volkswagen has different brands under it which cater to different type of customers. It has brands like Audi, Lamborghini, Skoda, Porsche ,etc which operate at various price segments.