Question

SHORT ESSAY You should be able to answer these questions in a few sentences a) What is the difference between mass marketing and target marketing or market segmentation? 1. b) What is the purpose of a mission statement? Name three sources of new employees. c)

Answer 1

Answer 1 a:-

Mass marketing tries to reach as many people as possible while Targeted marketing attempts to reach a specifically defined and profiled audience. There is no right or wrong, one is not better than the other. They are both effective when used in different businesses for different purposes.

Mass marketing can be more expensive and the message must be stated in the most basic form to have the broadest appeal possible and can become diluted. Targeted marketing allows you greater flexibility and cost saving, but does not generally produce results as quickly as Mass marketing and if instant, sales are what you need then this is not the best method

Answer 1 b:-

The main purpose for developing a mission statement is to capture the key elements of the organization’s past and present by stating why the organization exists and what role it plays in society.

It answers the following questions: “who we are?” and “what we do?”

Mission statements should be inspirational as well as aspirational.

Answer 1 c:-

Three sources of new employees are:-

Competing organizations

Social media, Job portals

Web search

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