Question

pursued by a banking organization in Ghana to grow out of the current banking crisis. (10 marks) b) There are many influences that impact on an organization’s marketing strategy. Identify five key influences and critically evaluate how each of them impacts on the marketing strategy of a firm in the Hospitality sector in Ghana in this COVID-19 era. Illustrate your answer with appropriate examples. (10 marks)

Answer 1

Ans

Five key influencers in the marketing strategy of Hotel in hospitality sector during Covid-19 era are:

i) Brand value of the hotel: The reputation of the hotel in terms of its service, hygiene and facilities

ii) Affordability the hotel: In these pandemic times when the economy is heading towards recession then cost becomes important factor.

iii) Location of the hotel: Hotels close to Covid-19 hot spots will be avoided by the people.

iv) Security of the hotel: Higher security gives sense of comfort towards proper thermal screening and social distancing in the hotel.

v) Emergency services: Presence of emergency services is extremely crucial in these Covid-19 times as anybody can fall sick from Covid-19.