How do social media change the public relations process? Can you think of an example of how social media content has helped or hurt an organization? Why do you think this happened?
Social media has impacted nearly every industry but has had a profound influence on the media and public relations professions. On average, consumers spend nearly 2.5 hours on social sites every day. With such a focus on this technology, it’s no surprise that 60 percent of brands expect social budgets to continue to increase year-over-year.
In these modern times, the water is muddled and the various areas of marketing have become intertwined. This is definitely the case with public relations (PR) and social media. PR was generally more focused on influential persons such as investors, shareholders, business partners, etc., but with the advent of social media, these individuals are present on these platforms, which can then be used for PR purposes. As both PR and social media are used to build and maintain trust in the company and their products, it is only natural that the two must be in sync. Undoubtedly, social media is here to stay and it will only evolve further. PR must also evolve so that synergy is maintained and companies can maximize on the huge rewards that can be reaped from these two marketing elements. Social media means that interaction with people – customers is a much more direct path. And with the various marketing tools available through platforms like Facebook, both public relations and advertising can be specifically targeted for your unique customer base. Even further, the more you interact with your target audience, the more your social media posts will be seen by your audience.
As quickly as social media has insinuated itself into politics, the workplace, home life and elsewhere, it continues to evolve at lightning speed, making it tricky to predict which way it will morph next. When it comes to politics, religion, or any other very personal area of life, discussion gets contentious almost immediately. If you have a different belief system from someone else, you are both more likely to fight to defend it rather than cave to the other side of the argument. These are very delicate topics, and it’s too easy for the conversation to devolve into personal attacks and negative judgments of each others’ characters. Now we have everything from outright trolls to habitual pranksters. This is the kind of behavior that makes the whole internet, and particularly social media, less productive and enjoyable for all. If you want to say something and are afraid to have anyone know you said it, perhaps you should buck up and use common sense before putting it out there. The ugly underbelly of ignorance is easy to ignore while you’re going about your everday life. But on Twitter, it’s all over the place. There have been many blog posts highlighting hateful, misinformed, or just plain confusing and delusional tweets at various times in the past.
How do social media change the public relations process? Can you think of an example of...
Do you think social media is an important part of creating social change? Is social media important to get elected officials to pay attention to issues? Lastly, do you feel your voice makes a difference in social media?
Social Media Through Word-of-Mouth" Please respond to the following: How powerful and influential is social media word of mouth? Find an example from the last 6 months of where social word of mouth has made or broken an organization or an example of where it has changed a government or culture. Discuss that example and how you think social word of mouth made or broke that organization or a government or culture. How much do you think consumer conversations actually...
How has social media impacted public relations? Give examples to support your answer.
Do you think that raising awareness through media or social media translates into making a change in the world? Could it? What are some issues you see with this method?
3. How do social media analytics aid in organization? Give an example of a social media data stream and the type of insight that might be drawn from it
What social media tools do you use and why? How do you use social media to support your personal brand? Is there one social media method you prefer over another and why? Include specific examples and screen shots of your social media sites if appropriate.
How do you use social media in your personal or professional life? What do you think are its benefits? Drawbacks? In your Ultimate Home or Mobile Office, how could you incorporate social media and protect yourself and your data from threats?
Are the drawbacks of the corporate leveraging of social media sufficient to make you think it’s better for them to avoid certain media? If so, which media? What features would you look for in a social media outlet? What types of information would you avoid making part of your social media strategy? What do you think is the future direction of social media in business? How might emerging technologies change your forecast
Tell me what you think the world would be without social media? What do you think your life would be without social media? Could you live in a world without social media? Please write 4 pages double-spaced.
Discuss the difference between advertising and public relations. Do you think that any advertising for medical services is ethical? Why or why not? Why has advertising become necessary in today’s health industry? Give 5 examples each of what you personally would do to market the medical office, both paid advertising and free publicity. Also, who are some of the customers that visit the medical office; specify both internal and external customers? Providing exceptional customer service can actually interfere with job...