Question

Question 4 3 pts As the marketing manager for a company offering multiple products, you recognize that one of your products has high share in an under-developed but high potential market. What would be your recommended course of action for allocating resources to that product, based on class discussion from the Market Share/MDI matrix? O Quit your job and move to the Bahamas Stay the course, since the product will likely grow in share without marketing effort O Withdraw resources from the product based on lack of profitability opportunities Focus on developing the market since it has ample room to grow and you are currently in a profitable position O Invest in the product to maintain share since the market is unlikely to develop

Answer 1

Ans is Option D

Option A does not hold valid that even if the product is doing good you will not leave your job

Option B is not valid as even if the product has high potential but if not marketed properly to the right people it will lose its reach to new and potential customer

Option C is also not valid as if the resources are withdrawn then the the increasing demand can not be met and that will directly hit the profitability of the organization

Option E is not a valid ans because investing in development of product will help for meeting the growing demand, and hence the market horizon will be increasing rather than staying same as mentioned.