Which of the following reasons to use transglutaminase expresses a green marketing viewpoint?
It reduces the amount of livestock that is needed, reducing industrial pollution
It saves meat producers millions of dollars a year.
The USDA ensures that it is safe for human consumption.
Most consumers don’t even notice it.
It encourages consumers to take responsibility for their food choices.
Which of the six modes of social control is not relevant when discussing the ethicality of transglutaminase?
Formal groups.
Laws.
Ethics.
The media.
None of these.
Which of the following might a virtue ethicist say when discussing the transglutaminase issue?
“Companies never said they wouldn’t use transglutaminase, and it’s not illegal, so they should be allowed to use it as they please.”
“Consumers across America benefit when companies are required to label meats that contain transglutaminase.”
“In the past, the use of pink slime was deemed unethical, so that the decision should stand here.”
“Transglutaminase may be wrong under these circumstances, but it’s not necessarily immoral.”
“I hope that the lawmakers who address this issue are of righteous and honorable character.”
This is for a marketing class
Q 1.
A) “It reduces the amount of livestock that is needed, reducing industrial pollution.”
Green marketing is marketing of products and/or services which are not harmful to the environment and which help protect the environment.
Use of transglutaminase helps to reduce industrial pollution and this reason therefore falls under green marketing viewpoint.
Q 2.
E) None of these.
Formal groups, Laws, Ethics and Media are all modes of social control and are necessary in ethicality discussion of transglutaminase.
Q 3.
E) “I hope that the lawmakers who address this issue are of righteous and honorable character.”
A virtue ethicist focuses more on character development rather than moral principles guiding people’s actions.
Which of the following reasons to use transglutaminase expresses a green marketing viewpoint?