Selling T-shirts is easy. People love T-shirts, especially with custom designs or logos of a special event or favorite band, product, or sports team. Consumers spend at least $15 billion a year on them. Moreover, the inventory is easy to store, doesn’t spoil, and is compact. On the surface, a great business.
But there’s a catch—everybody and his brother sells T-shirts. Every beach resort has dozens of T-shirt shops. And they sprout like weeds at every major sporting or concert venue. And then there are all the online sites that offer custom designs and quick delivery. So, the competition is intense. This makes it near impossible for any T-shirt shop to raise the price of its T-shirts, much less hold on to profits. The owner of a T-shirt shop in South Padre Island, Texas, lamented, “Every day you have to compete with other shops. And if you invent something new, they will copy you.”
Questions:
1.What determine the ability to make profit on this market of T-Shirts?
2.Why is so difficult to maintain profit?
Please give detailed answers with different other examples of the competitive markets.
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DISSONANCE BETWEEN EMPLOYEES Matt created his T-shirt business, T’d up, 30 years ago, building the company up from a small, no-name brand that he ran out of his parents’ garage while he was in school into a well-known local company that supplies custom T-shirts and other clothing and accessories for a wide variety of customers, both local and national. T’d up’s big break came 20 years ago when a local band became famous and sourced all of their concert clothing...
DISSONANCE BETWEEN EMPLOYEES Matt created his T-shirt business, T’d up, 30 years ago, building the company up from a small, no-name brand that he ran out of his parents’ garage while he was in school into a well-known local company that supplies custom T-shirts and other clothing and accessories for a wide variety of customers, both local and national. T’d up’s big break came 20 years ago when a local band became famous and sourced all of their concert clothing...