Question

question 3

Be the Manager no 21, 22. 23,24.2-1 ve recently been hired as members of each of these depart problems in the departments, and the vice president for human ments, and in each one it seems negative moods and emotions are resources in an advertising agencythat a few members of the depart much more prevalent than positive One problem that has been brought ment are creating all the problems. feelings. What are you going to do to your attention is the fact that the All these individuals are valued con- to both retain valued employees creative departments at the agency tributors who have many creative and alleviate the excessive con have dysfunctionally high levels ad campaigns to their credit. The fict and negative feelings in these of conflict. You have spoken withhigh levels of conflict are creating departments? Bloomberg Businessweek Case in the News to 21.22,23,2-4 A Real Mr. Fusion Feeds on Used Clothing Authori Pavel Alpeyeyv t the end of the movie Bock to clothing produced annualy around its founding and counts Docomo Future, mad sclontistthe world ends up in landfils and and venture capital firm Jafco emong incinerators."Omy10% of clothing gets recyclod, and that includeos sec newly powered by garbage thanks ondhand sales, says Masaki Takao.Brown-played by Christopher itsinvestors Emmett-Doc. Brown reappears with his time-traveling Delorean, In Back to the Future, Doc to a fictional recycling reactor co-founder and chief executive off Llayd-fed banana peels and a from the future called Mr. Fusion. cer of Tokyo-based Jeplan. "That's half-full can of beer into a coftee- A company in Japan is build:true in every country ing its own Mr. Fusion. It's even grinder-size Mr. Fusion., Jeplan's process requlres a factory. The Takao and his team are working bought a replica of the iconic car to on a technique that extracts poly company is building a plant on ester fibers from clothing through the southern island of Kyushu expected to begin operating this promote it Rocycler Jeplan is working multiple distillation and vaporiza to extract cotton fiber from used tion cycles. The process generates summer. to handle 2,000 tons of apparel and convert it to fuel.half the amount of carbon dioxide clothing per year. Polyester is cur Jeplan says 1 ton of junked cloth-that's produced when making the rently being stockpied unti the fac material from scratch. Gotting the polyester to a high level of resources that could be used to purity is the hard part, Takeo soys: efforts. Takao ordered a ful-size grow food. The company soysNobody is doing it, because it'sreplica of the Delorean from the tory opens ing can generate about 700 liters of ethanol, sparing land and water To promote Jeplan's recycling it's also developed a way to recy so difficult cle polyester. That compound is movie. He had to submit a formal request to Universal Pictures before Takao left graduate school to blended into many fabrics to reduce found Jeplan in 2007 with Michi- the studio sold him the car and costs, improve durability, and make hiko lwamoto, a textile salesman for granted him promotion rights. He outfits wrinkle-resistant. It's used in trading companies. The company won't say what he paid, but flying about 60% of the clothing produced collaborated with Osaka Univer- the model to Japan cost 5 million worldwide each year, according sity to develop the cotton-recycling yen ($44,000) to Jeplan, and can be a valuable technology. It began commercial The Delorean will spend more resource when broken down and operations in 2010, consulting on time on the road, traveling to recycling matters for clients Including shopping malis across Japan to reused in new clothing Recycling plastics, poper, and Mitsubishl and NTT Docomo. Jeplan promote Jeplan's work. To com metals is common, but much of the has raised about $13 million since pete with conventional production 72

Answer 1

Values that I think are important for Mr Takoa are as follows:

• He should have courage to make a difference in the society by encouraging manufacturers to use more of recycled material.
• He should also have attitude of service towards the society which would help in completely eliminating the waste with the help of process of recycling.
• He should have ability to understand current generation needs which would help in developing initiative in communicating responsibility towards environment in an entertaining way by engaging celebrities for a social cause.
• Basic wisdom and humility would help him to motivate encourage and inspire the youth to protect the environment by using recycled materials.