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Under what circumstances would you expect income to be a better predictor of consumer behaviour than...

Under what circumstances would you expect income to be a better predictor of consumer behaviour than a composite measure of social class (ex. based on income, education, and occupation) and when would you expect the composite social-class measure to be superior?

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Answer #1

For acquiring a product i.e. considering about the buying decisions, income factor will be a better predictor of the consumer behaviour. When the consumer contemplates about the uses of the product, the social class will be a better predictor of the consumer behaviour.

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