Question

Narcissistic Personality Characteristics of Individuals Effect on Flashy Consumption Trends and Social Media Addiction Degree Dear participants; This study was prepared to obtain information on the investigation of the effect of individuals narcissistic personality traits on the degree of social media addiction and showy consumption trends. We request you to provide sincere and reliable answers for the security of the research. Please don't use name and surname to ensure objectivity of the study. Thank you for participating in our research. Cyprus Health and Social Science University Psychology Department 2nd grade

what's the effect of Narcissistic Personality Characteristics of Individuals on Flashy Consumption Trends and Social Media Addiction Degree? give a reliable answer.

Answer 1

Consumer behavior is sometimes guided by self-related motives (e.g., self-enhancement) rather than by rational economic considerations. Narcissism is a case in point. This personality trait reflects a self-centered, self-aggrandizing, dominant, and manipulative orientation. Narcissists are characterized by exhibitionism and vanity, and they see themselves as superior and entitled. To validate their grandiose self-image, narcissists purchase high-prestige products (i.e., luxurious, exclusive, flashy), show greater interest in the symbolic than utilitarian value of products, and distinguish themselves positively from others via their materialistic possessions. Our review lays the foundation for a novel methodological approach in which we explore how narcissism influences eye movement behavior during consumer decision-making. We conclude with a description of our experimental paradigm and report preliminary results. Our findings will provide insight into the mechanisms underlying narcissists’ conspicuous purchases. They will also likely have implications for theories of personality, consumer behavior, marketing, advertising, and visual cognition