Question

In 2013, The Weather Company presented a strategic plan that the senior leadership could follow to help the company grow from $600 million in revenue to $1 billion or more by 2016. The proposed strategy covered; Proposal for growth in moving in the digital direction. Global growth was a next frontier for Weather Co. The mobile focus was also significant. Building collaboration with the several different areas across the US and some international levels by the CEO scheduling weekly visual meetings with all remote locations for better company-wide interactions and international communications The proposal was 220 pages of PowerPoint with financials and specific plans from Digital, TV, Professional, and International, as well as central services. The plan included Non-goals- promising initiative that would be put on the backburner such as wearable technology, 3D printing for personal weather stations, auto and traffic applications, and audio. Current activities were curtailed or did not receive further investment, such as lifestyle sections in content areas QUESTION If you were on the board of directors at The Weather Company in 2013, would you approve the proposed strategy? Why or why not?

Answer 1

The most useful aspect of any company to maximize its general income would undoubtedly be to enforce such a program. Given that the technology is increasingly rendering these options relevant for the company, the availability of corporate incentives to increase and raise the overall income would also be further supported. Digital age-specific change management will provide sufficient support for the organizational structure and increase client flexibility. The most suitable approach for the development of a digital environment will be to provide this kind of detailed information through seminars and to provide basic information about mobile operations as well as to use digital technology as a key communication tool for the company. The organization will help to expand significantly as the company works in the weather industry, moving into the digital space to open new marketing doors and other unique business opportunities.

The business immediately helps build a good brand identity as well as to boost their benefit by bringing this profile across all digital channels such as wearables or mobile devices.