Question

Give examples of advertising, and other promotional vehicles should also be included along with a discussion of important events that have helped shape the organization, including online promotional activities of Walmart.

Answer 1

Answer:

Major examples of advertising are the communication of the business or product value proposition to the target segment of customers through mass media platforms like print and television. For example any such communication regarding the new product or offer from Walmart in the newspaper or on television. Nowadays the other promotion vehicle which has become an important promotional tool is the digital media which includes the website, e-commerce sites, social media platforms, and other affiliate websites that help in advertising the product.

In shaping the organization like Walmart other than the advertising their operational excellence and the strategic acquisitions have helped in building this behemoth size of the organization. Walmart has also understood the importance of online promotional activity and betting high on e-commerce and has made a huge investment. Recently it acquired one of the biggest e-commerce platforms in India through a multi-billion $ deal. Such acquisitions have given them a strategic entry into the high growth markets like India.