Question

Strategic management:

We are talking about Coca Cola company here:

5- Recommend long-term objectives and specific strategies to achieve them. Compare your recommendations to actual strategies planned by the company.

Answer 1

Recommendations for long term objectives and their specific strategies to achieve them:

1. To provide optimum satisfaction to the customer.

Strategy: to achieve this long-term objective, the company must try to improve its quality and try to add value to its products. Moreover, they should also consider significant reviews and feedbacks given by the customers to enhance their products to make them happy.

2. Increasing the sales and turnover of the company in the long term:

Strategy: To increase sales and turnover, the company must try to use different methods of marketing. They should focus on their promotional efforts and use online means and social media platforms for their marketing activities.

3. Building brand image and goodwill:

Strategy: to build brand reputation and goodwill over the time, the company should focus on performing proper brand positioning and using a good messaging strategy. The company should also focus on content marketing strategy for building brand reputation and recognition.

Comparison of recommendations to actual strategies plant by the company:

Like my suggestions, the company focuses on building and establishing customer relationships in various ways, using a lot of strategies and slogans like "taste the feeling."

The company is trying to focus on its core competencies to add value, increase productivity performance, and optimize different activities in the business conduct.

The company is also focusing on digital marketing campaigns to build brand recognition and image.

Hence, the company is market strategies is a way familiar with my recommendations.