Question

Parent Brand Market Competitive Company Beta Blue Beta Blue Glamour Puss Capiscum Co. Hot & Sassy Attract. Advantage 50 81 DeltaStrands of Glory 95 18 35 60 18 50 35 18 95 Excellence abulous Fabulous Locks Keep in mind that market attractiveness is defined by the company that owns the brand, not across companies. Given that shampoo is not a high-tech product, how could Beta Shampoo employ a leapfrog strategy?

Answer 1

Leap frog strategy / bypass attack is a kind of attack technique used by any enterprise in order to capture market place of competitor.

Here , it is formed on a simple common sense knowledge that for eg : if A is topper of class and B is a new comer to that respective school. In order to gain recognition B tries so hard and score top marks than A. That increases identity rage to B now.

This kind of quality improvements of products in such a way that they will be able to defeat existing top market possessions.

These strategies are employed when any enterprise wants itself to diversify against

* new products ( eg : maybeline cosmetic products )

* new markets ( eg : national co trying to enter foreign markets )

* new technologies ( eg : apple and samsung )

In the given case , market attract shows the range of attraction that is possesed by a specific brand.

Competitive advantage denotes the smount if scope provided for competitors among the markets inorder to capture that respective market space.

In the given case ,

Beta shampoo being not so hightech product wanto increase its market space.

The technique that rules bypass / leap frog strategy is to capture that space which has not experienced minimum facilities provided by native company products yet.

It is like giving oasis in desert but not giving mineral water to metros.

So beta company have to try to capture that co's space with less market attractiveness towards such brand and high competitive scope of advantage.

So it hasto

* concentrate on fabulous parent companies product.

* formulate packing , quality and price strategies to meet better attractiveness and enhanced usefulness than fabulous shampoo.

Thus in this way beta blue can formulate leapfrog strategy