Question

COMPANIES USE CHARITY TO ATTRACT MILLENNIALS he job search is never one-sided. Not only companies to compete, they must show a and involvement. As more millennials reach working age and begin seeking jobs, compa- nies should continue building philanthropic components into their businesses to reach them. but companies are also seeking to entice top Furthermore, research has shown that simply candidates to work for them and not someone writing big checks to charity doesn't work; else. To this end, firms must keep a close eye employees want to see and participate in on what their desired employees value and active engagement toward philanthropy and adapt themselves accordingly. For the millen social responsibility nial generation, an essential recruiting tool is For example, Microsoft matches employee turning out to be strong and integrated charity charitable contributions up to $12,000 per and social responsibility programs. employee per year, and will also pay employ. According to recruiters and CFOs, mem ees $17 per hour for charity volunteer work. bers of the current generation want their work Ralph Lauren published its first corporate to relate directly to causes they care about sustainability report in 2014 and has since This is drawing many millennials toward reported a significant increase in talent founding or joining entrepreneurial ventures recruitment. Some startups are even capitaliz. with high-tech and/or socially minded goals ing on the trend: Crowdfunding donation ser (the lucrative stock options that often come vice Givelocity, launched in 2013, is actively with getting involved in a startup are ben soliciting partnerships with corporations that eficial as well). For larger, more traditional want to increase their philanthropic presence Discussion Questions 1. How do companies show commitment to philanthropy beyond simply donating money? 2. Why are company charity and social respon sibility programs becoming important fac tors in the job search for millennials? 3. What makes you believe that a company is truly dedicated to a cause, rather than simply giving what seems to be required to stay competitive?

Answer 1

1)Beyond simply donating money, companies like Microsoft ,show commitment to philanthrophy   by paying employees $17 per hour for charity volunteer work.Again Microsoft company pays charitable contributions upto $12,000 per employee per year.This approach has led to recruitment of talented employees by companies.

2)Firms need to find what the employees are valuing the most at present .The most important recruitment tool for millennial generation is charity and social responsibility program.Current generation are more interested to relate their work to the causes that they give importance .Employees want to join companies which have socially minded goals. So companies in order to recruit top candidates in their companies,must engage themselves in philanthrophy and social responsibility ,rather than only donating big amount. Employees want to participate and be actively engaged in philanthropic and social responsibility program.

3)Startups are also trying to follow this trend of philanthropic work through  partnership with corporations which have philanthropic involvement .Companies are trying to put philanthropic components in their business in order to reach the millennials looking for job.Again companies like Microsoft pay employees $17 per hour for charity volunteer work.All these point out that company is truly dedicated to the cause.

Answer 2

1)Beyond simply donating money, companies like Microsoft ,show commitment to philanthrophy   by paying employees $17 per hour for charity volunteer work.Again Microsoft company pays charitable contributions upto $12,000 per employee per year.This approach has led to recruitment of talented employees by companies.

2)Firms need to find what the employees are valuing the most at present .The most important recruitment tool for millennial generation is charity and social responsibility program.Current generation are more interested to relate their work to the causes that they give importance .Employees want to join companies which have socially minded goals. So companies in order to recruit top candidates in their companies,must engage themselves in philanthrophy and social responsibility ,rather than only donating big amount. Employees want to participate and be actively engaged in philanthropic and social responsibility program.

3)Startups are also trying to follow this trend of philanthropic work through  partnership with corporations which have philanthropic involvement .Companies are trying to put philanthropic components in their business in order to reach the millennials looking for job.Again companies like Microsoft pay employees $17 per hour for charity volunteer work.All these point out that company is truly dedicated to the cause.