Question

Please this is for my marketing discussion board.

IDEO and Amazon are both successful companies. Use the attached template to compare and contrast their organizational cultures. The information can be searched on the Internet using Google or some other search engine. Try to find the most specific information you can. For example, for artifacts, don’t just state “open plan offices.” Describe what the offices look like and what is in them.

You should be able to copy and paste your completed table into the discussion board reply. If that doesn't work, include as an attachment. In terms of comments on peer posts, find someone who came up with something different than what you did. Note whether you agree or disagree with what they found and why.

IDEO

Amazon

Size (# of employees; large, medium, small)

Strategic focus (cost minimization, innovation/ creativity, thoughts on employees, profits, etc.)

Structural design (simple, bureaucracy. Matrix, boundary-less)

Structural elements:

• Specialization

• Departmentalization

• Chain of command

• Span of control

• Centralization

• Formalization

Organizational culture ((look at the 7 characteristics of culture)

Organizational culture

• Artifacts

• Values

• Assumptions

Role of HRM in Shaping Culture?

• How is “good performance” defined?

• Recruitment/Selection

• Training/Development

• Rewarding/$$

Role of the leader in shaping culture? (Founders, CEO, other leaders, etc.)

Impact: Employee satisfaction and turnover

Impact: Organizational performance

Answer 1

Parameter	Amazon	IDEO
No. of Employee	5,70,000 as of 2017	600+ as of 2015
Size	Large	Mid-size
Strategic focus	Large-scale business with a focus on scaling business and with low cost and customer satisfaction	Creativity, Design Thinking and change making a positive impact
Structural Design	It is a combination of boundary-less work theory, in which each employee is expected to give more than 100%, roll up their sleeves and own up the assignments.	It is more of a collaborative environment and involves cross-functional working.
Org. Culture	Amazon follows 14 key principles such as customer obsession, ownership, think big, Bias for action etc.	IDEO follows 7 key principles such as Collaborative, Embrace Ambiguity, Optimistic, Learn form failure etc.
HRM role	Recruitment is done based on the 14 key principles that Amazon follows. It more about the fir with Amazon culture. Performance is based on the target achieved with due regards to cost, quality and customer satisfaction.	Recruitment is more on the creative thinking and innovative mindset of the candidates. Performance is based on the value creation and products/service created.
Leadership Role	Founder and current Chairman Jeff Bezos have lead form the front. His principles and the letter to the employee has been instrumental in leading the company.	The founder David Kelley and current CEO Tim Brown have been instrumental in leading the company.
Employee performance	Amazon has become one of the top recruiters with its employee count exceeding 500,000 and keep growing. Employee are satisfied to say both in terms of work and pay package, with attractive bonus and stock options	IDEO employee performance could be attributed to the success it enjoyed in designing customer products and services.
Organization performance	Amazon has become one of World’s largest company with revenue exceeding $170 Billion	IDEO has been successful in designing various customer products and working out some of the innovative products such as the mouse. Its client includes Apple, Eli Lilly, coca cola etc.