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Each of two airlines is allowed by the government to charge a maximum price of 1200...

Each of two airlines is allowed by the government to charge a maximum price of 1200 per ticket for flights between location A and location B. At this price, each firm receives a profit of 300 per ticket sold. Each Saturday there are 300 people wanting to fly from A to B. Lowering price will not increase the number of travelers. However, 90 of these 300 people can travel only at 12pm and the remaining 210 can only take the plane at 6pm. If the airlines offer a flight at the same time, then each will receive half the demand. If each airline can offer a single flight, what time will it schedule it? Is the outcome efficient?
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