Question

Multiple Choice

1.

Green Frog is an environmentally friendly firm in the cosmetics industry. If Green Frog were considering expanding beyond the consumer cosmetics industry into cosmetic pharmaceuticals; e.g., botox, weight loss, etc. This would be an example of:

A:corporate level strategy B:product differentiation strategy C:cost leadership strategy D:business level strategy

2.Zenger, in “New Ways to Compete” argues that the goal of companies is

A:Competitive advantage B:Accounting profits C:Sustained value creation D:Achieving their missions

Answer 1

1. A:corporate level strategy

CORPORATE STRATEGY is the direction an organization takes with the objective of achieving business success in the long term. Recent approaches have focused on the need for companies to adapt to and anticipate changes in the business environment, i.e. a flexible strategy.

2.C:Sustained value creation

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