Question

What does a business have to consider when trying to follow a cost leadership strategy and a differentiation strategy simultaneously? Can you name a company doing this?

Answer 1

A cost administration procedure and separation system is a cross breed offering a proficient financially savvy item in an assortment of routes among a practically identical market; "when the lower-cost and separation techniques have an expansive mass-showcase, they are basically called taken a toll initiative and separation" (Wheelen, Hunger, Hoffman, and Bamford, 2015). A separation procedure is an "organization's capacity to give one of a kind and better an incentive than the purchaser as far as item quality, exceptional highlights, and after-deal benefit (Wheelen 2015)." With that, if a business chooses to take after these two methodologies at the same time, it needs to design Offering items that advantage the buyer fiscally while keeping up quality and assortment is a fine adjust, "giving a blend of better and diverse advantages is troublesome than do yet profoundly significant when accomplished" (I trust that Apple is a strong case of an organization that could take after a cost initiative methodology and separation system. Beside their creative items, for example, the iPod and iPad, the ongoing arrival of the iPhone SE offers a gadget that accompanies benefits like a less expensive cost and longer battery life.