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explain an integrated cost leadership and differentiation strategy. what is one risk of that strategy? answer...

explain an integrated cost leadership and differentiation strategy. what is one risk of that strategy?

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Answer #1

Integrated cost leadership and differentiation strategy is business level plan to produce goods or services with strong focus on both differentiation (unique characteristics the customer values) and cost (product is offered at the lower cost) i.e. where differentiated products or services are offered in market at low cost.

Risk:

The product or service offered might be not offer sufficient value (in both term cost and differentiation) which also called as stuck in middle. This will not yield any sufficient advantage for the product or services.

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