Why We Buy Paco Underhill describes shopping as, “Human beings experiencing that portion of the world that has been deemed for sale, using her senses – sight, touch, smell, taste, hearing – and then choosing this or rejecting that (or choosing or rejecting it all, I suppose) on the basis of … something”. He further goes on to say, we buy things today more than ever based on trial and touch. Based on this notion please answer the following questions:
1. a. We talked in class about behavioral involvement, cognitive involvement, and affectiveinvolvement. How does each of these relate to selling items (e.g., merchandise, tickets to future games, concessions, etc.) in the stadium?
b .What are three suggestions we as sportmarketers can implement to maximize each form of involvement in the stadium so we can sell more items?
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Why We Buy Paco Underhill describes shopping as, “Human beings experiencing that portion of the world...