Question

27.28 Does art sell products? How does visual art affect the perception and evaluation of consumer products? Subjects were asked to evaluate an advertisement for bathroom fittings that contained an art image, a nonart image, or no image. The art image was Vermeer's painting Girl with a Pearl Earring, and the nonart image was a photograph of the actress Scarlett Johansson in the same pose wearing the same garments as the girl in the painting and was taken from the motion picture Girl with a Pearl Earring. Thus, the art and nonart image were a match on content. College students were divided at random into three groups of 39 each, with each group assigned to one of the three types of advertisements. Students evaluated the product in the advertisement on a scale of 1 to 7, with 1 being the most unfavorable rating and 7 being the most favorable. The paper reported a one-way ANOVA on the product evaluation index had F 6.29 with P < 0.05%

Answer 1

Answer

Given that the F test statistics is 6.29 with probability p value less than 0.05, rejecting the null hypothesis that the means are equal for all three group of students.

Since the null hypothesis is rejected at 0.05 significance level, we can say that there is enough evidence to conclude that there is significant difference between at least one pair of group means.

This shows that visual art affect the perception and evaluation of consumer products