Question

write a report on Nike Grind Australia with involved marketing activity to elaborate the topic nike grind
intro
body
comparison (700 words )
conclusion

and we add report's comparison part that hold 700 words that is based upon
what are key differences?
what was the company tryinh to acheive? why?
how effective company's action

Answer 1

NIKE GRIND AUSTRALIA

INTRODUCTION

Nike Grind Australia is a well known shoe company started in 1992.Nike Grind is a company of a collection of recycled materials which is composed of pre-consumer manufacturing scraps,recycled post-consumer shoes from the reuse- a-shoe program and unsellable footwear. Nike is known for there eleminating the waste and close the loop.The Nike have a product lifecycle footwear which helps in reducing the waste.

NIKE GRIND AUSTRALIA uses the recycling process,with less wastage and using the the materialof waste which can reuse.NIKE's place is the world became larger and very important.

Nike Grind have many products as athletic shoes,apparel,equipment,,accessories and service across the wide range of sport categories,amplified with sport inspired spotwear,product carrying the swoosh trademark,as well as nike trademarks.

Nike Grind has purpose to use power of sport to move the world forward.

BODY OF NIKE GRIND

They have different things in business from their starting point to ending for there each product. As the

1.Sustainability is a team sport.

2.Governance is vital to accountability.

3.There is no finish line.(They are using continues process).

4.They have there own performance and disclosure committee.

5.NIKE include variety of the brand,NIKE BRAND,JORDAN BRAND,HURLEY,CONVERSER.

6.They use VALUE CHAIN AS=

A.Corporate services (67.5K Employees)

B. raw material

C. manufacturing (500+factories,1m+workers,in 42 countries)

D.finishing the goods and services

E. logistics (75 distribution centres)

F.retails(30k+ retail stores,190+ countries)

G. consumer (55% of revenue,#1 market share)

H. end of life.(75% material recycled)

7.They use approach of

(AT NIKE, WE EXIST TO SERVE ATHLETES*.THIS PUSHES US TO DELIVER PERFORMANCE,PRODUCT AND SERVICES FOR ATHLETES WITH ZERO COMPROMISE.)

COMPARISON

THE FIRST YOU HAVE TO READ ALL DATA FROM PAST FUTURE AND PRESENT IS SHOWING DOWNSIDE.

FUTURE WE'RE CREATING THE FUTURE WE WANT TO SEE THROUGH SUSTAINABLE INNOVATION HALF THE ENVIRONMENTAL IMPACT DOUBLE THE BUSINESS ZERO FOOTWEAR MANUFACTURING WASTE 100% SUSTAINABLE CONTRACT FACTORIES ZERO COMPROMISE 100% RENEWABLE ENERGY PRESENT WE FOCUS ON MATERIALS BECAUSE THEY HAVE THE GREATEST

COMPROMISE RENEWABLE ENERGY PRESENT COLORDRY A game-changing technology that dyes fabric without water WE FOCUS ON MATERIALS BECAUSE THEY HAVE THE GREATEST ENVIRONMENTAL IMPACT IN THE ENTIRE PRODUCT LIFECYCLE SUSTAINABLE COTTON More sustainable cotton is organic Better Cotton Initiative-certified, or recycled FLYLEATHER A durable, premium, engineered leather. It uses significantly less water and has a lower carbon footprint, is 5 times more durable, and is 40 percent more lightweight than full grain leather FLYKNIT A method of making shoes that enables our designers to microengineer every stitch of an upper while reducing waste GRIND Nike Grind is a palette of premium recycled materials RECYCLED POLYESTER NIKE is the world's top user of recycled polyester in the apparel industry PAST NIKE HAS A LONG-STANDING HISTORY WITH SUSTAINABILITY 2001 Published our first Corporate Responsibility Report and Restricted Substance List (RSL) 2009 Released Girl Effect film, "The Clock is Ticking" 1993 Introduced Reuse- A-Shoe to retail stores 2012 Introduced SMSI, measuring sustainability alongside traditional manufacturing sourcing metrics 1992 Released first Code of Conduct 2016 Released ambitious 2020 sustainability targets 2005 First in industry to publish the 2006 Eliminated all GHGs in Air Bags

The KEY difference of NIke Grind from another brands is

1.They are using material which are created from NIke's recycled surplus manufacturing material and athletic footwear using the RUBBER,FOAM,FIBER,LEATHER AND TEXTILE BLENDS WHICH ARE SEPARATED and group to wide range of granules.

2.Different Nike Grind material uses incorporated to performance products.

.The goal they try to achieVing :

MORE PERFORMANCE ,LESS WASTE

The action effective are

SUSTAINABLE INNOVATION AT NIKE,ZERO WASTE

(Strong process against company's environment and social target which sets a vision for low carbon,closed loop future as a part of company growth.

They sets three strategies:(Nike moonshoot ambition to double their business)

1.Minimize environmental footprints

2.Transform manufacturing

3.Unleash human potential.

PROGRESS CARBON 1/2 THE CARBON = 3.9 KG CO2E PER UNIT? WATER 1/2 THE WATER = 112 L PER UNIT CHEMISTRY 1/2 THE "CONTROVERSIAL CHEMISTRY" = 0.11 KG PER UNIT I lo end of FY17 end of FY17 end of FY17 2015 BASELINE 7.9 KG 2015 BASELINE 224 L 2015 BASELINE 0.22 KG 3.9 KG 0.11 KG

CONCLUSION

NIKE GRIND IS Reuse -a shoe program which provides interesting insight into the struggle and challenge for large businesses attempting to implement sustainable initiative within their own supply chains.The nike's reuse program have very positive impact on environment and there are man y problems like the strategies are not following up properly or not effecient enough for implementing but with it there are many benefits and utilising are there at nike grind.

At last in my opinion i think NIKE is very great and strong company having great impact on environment and on society and the society is following and adopting the technology in good way and may be it can help to make a long path for future for NIKES GRIND.