Question

Consumer Report Consumer Report The Consumer Report illustrates the aspects of your product offerings that are important to your consumers. In this exercise, you will grade your product based upon how well it is meeting the customer expectations. Keep in mind that the customer buying criteria represents the perfect product in the eyes of the consumer. However, supplying the perfect product may not always be feasible or cost effective for your company. You will need: • The Buying Criteria from the Segment Analysis pages (pages 5-9) in the Round 0 Capstone Courier. In the customer buying criteria (located in the top left-hand corner of the segment analysis reports), you will find a range for both price and reliability (MTBF) that customers find acceptable In the "Top Products" section located at the very bottom of the segment analysis report), you will find your product's current price and MTBF Based on where your price and reliability (MTBF) fall within that range, you will assign a "grade. For example, if the list price of your product is $28 while the acceptable range is $20-$30, then it would fall in the top of the range and earn a "C" grade. The chart below breaks down the price and reliability ranges from the customer buying criteria for the Traditional segment with a corresponding grade. You will need to do a similar analysis for each segment. To score an A To score ac Price" To score a B $23.34 - $26.67 15,667 - 17,333 Reliability $20.00-$23.33 17,334 - 19,000 0.5 year away from ideal 0.5 away from ideal 80% - 100% $26.67 - $30.00 14,000 - 15,666 1+ years away from ideal 1 away from ideal Age Positioning 1 year away from ideal 0.6 - 1 away from ideal 51% - 80% Awareness 0% -50% Accessibility 80% - 100% 51% - 80% 0% - 50% Overall (The top two buying criteria is listed in the Capstone Courier Segment Analysis reports) The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B. If you are not able to meet the criteria to score an A or B, then your score will be ac "Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade that is assigned to your product

Answer 1

Traditional Low End High End Performance Size Price Price Price Price Price Reliability Reliability Reliability Reliability Reliability Age Age Age Age Age Positioning Positioning Positioning Positioning A JUUKOOL Awareness Awareness Awareness Positioning Awareness Accessibility Overall Awareness Accessibility Accessibility Accessibility Accessibility Overall Overall Overall Overall

* You need the Buying Criteria from the Segment Analysis pages in the Round 0 Capstone Courier.