Question

What advantages does a wireless network provide Denver B-cycle?

What challenges does a wireless network create for Denver B-cycle?

What information not described in the case can Denver B-cycle use with RFID and LBS data?

How could Denver B-cycle use other wired or wireless network technologies to gain a competitive advantage?

Answer 1

One month after the Denver debut of B-cycle, the first significant-scale bike sharing application within the U.S., over 3,000 Denver residents have burned over 1.Three million calories with the aid of pedaling away at the four hundred bikes docked at 42 stations across the metropolis. Thats in step with Amadeus
Consulting, the Boulder, Colorado neighbor of B-cycle creators Crispin Porter + Bogusky who enhance the integrated technological know-how for the process that tracks usage by way of a kiosk consumer interface, internet services, and an iPhone software.

The iPhone app, which launched final week, has had about 600 downloads out of a complete of just over 3,000 members (customers must pay a membership rate starting from $5 for 24-hour use to $sixty five annual passes, on prime of hourly apartment fees to be in a position to borrow the bikes). The app can be used to locate and release bikes across the city and monitors time, mileage, and calories burned based on shuttle distance. It also reviews the reduction in
carbon emissions done via biking as a substitute than driving and allows
contributors to attach with each and every different by means of facebook and Twitter. Customers can go on the B-cycle website online at any time to watch their bills in more detail.

The technology also helps Denver Bike Sharing, a nonprofit that manages the carrier, to make sure bikes are without problems to be had in the course of the city. Consistent with a DBS spokesperson, the ultimate ratio of bikes to areas is 2/3 full to 1/three empty. DBS screens the ratios during the day, but must these numbers turn out to be too uneven, the workforce employs a radically low-tech answer: They set up riders to go and shuffle the bikes. And although B-cycle bikes have a developed-in honesty policy they cost your account a whopping $1,000 if it doesn't get back within three days the bikes are additionally organized with trackable RFID tags which act like GPSes to hinder theft.

the one actual criticism from riders up to now is that the docking stations aren't located in ample places that persons wish to surely go (that, and it's slightly costly for whatever other than quick trips, however in keeping with B-cycle, that's what it was designed for). As expected, the most widespread docking stations are downtown, and
in line with Amadeus Michelle Francis, they're looking for even more pastime as a distinct heat-climate sport heats up.
Rockies baseball video games have been generating various usage,she says,so it is
expected to decide upon up during games this summer time.

And a different unique tie-in is sure to attract even more Coloradans: This month, sustainably minded New Belgium Brewery is slapping the B-cycle logo and web page on sixteen,000 circumstances of its aptly named fat Tire Beer.