Question

Who benefits most from the publication of a CSR report—the firm or its stakeholders? What are the dangers of greenwashing, marketing statements that are intended to inflate or misrepresent a firm’s CSR achievements in the hope of enhancing its reputation?

Answer 1

Corporate social responsibility or the CSR report is one of the most important report celebrities business industry. It is really built to determine the overall sustainability of the specific company using the greener resources. Creating a sustainability report in itself is an opportunity for a company to provide its image to the Marketplace about its sustaining goals. By having a sustainable brand image into the market company can increase its ethical position in the market and can provide better support to the company's organisation as well as management.
The most beneficial part of the CSR report are the stakeholders as the overall working capabilities of a company towards the sustainability are determined by the CSR report. Positive report with large number of investment in social ventures as well as investing in greenery source is good directly help the stakeholders to work in an ethical environment. By working in an ethical environment stakeholders can directly be benefited by the same program. Having an ability to maintain the greenness of the specific organisation can be very helpful in maintaining a brand identity across the globe. Sustainability report directly affect the company's overall business as people prefer to do business with the ethical Industries.
Today's environment is directly oriented towards the greenery sources. If a company manages to be a greener company in the customer's mind, their overall business would be readily increased. Stakeholders plays an important role in the development of CSR report. This report also benefits the Farm by providing large profit. If a company is more oriented towards the greenery sources its revenues would be automatically increased.

Greenwashing companies image create an unethical position for the company. Greenwashing come in the light companies brand image is decrease by a large margin and a customer satisfaction is also very much degrees. One of the greatest problems of the industry is that greenwashing provides an unethical stand for a company in with the greenwashing happens. Customer directly by God's the company and the revenues of the company goes down by a large scale. Greenwashing is considered as a total unethical practice which directly affects a company's brand image in the market.

By modifying the marketing statement of company directly lies to its customers. Lain to its customers, company create a new threat of getting exposed by its competitors as well as the customers itself. This specific exposing defence the companies market image and decrease the sales.