Question

1. Summarize the Coca-Cola case expanding upon consumers’ perspective on soda consumption. Three (3) dilemmas are presented within the case. Discuss one of the dilemmas providing full detail.

Answer 1

Coca-Cola is the world's largest beverage company that operates the largest distribution system in the world.During the crisis, Coca-Cola started to run into different problems with their marketing in European countries with anti-trust laws.

The dilemma/problems faced are mentioned below:-

1. Issues with the Burger King Market Test.

2. Inflated Earnings Related to Channel Stuffing.

3. Issues with Unions and Coke Trade Secrets.

Inflated Earnings Related to Channel Stuffing :- Alongside the other ethical dilemmas Coca-Cola was looked with, the organization was blamed for honing channel stuffing. Business Ethics, channel stuffing is "the act of transportation additional stock to wholesalers and retailers at an over the top rate. The utilization of channel stuffing is beguiling and an organization uses it to blow up their deals and income figures. At the point when an organization dispatches out their item to a wholesaler, it is considered a deal. Be that as it may, when an organization takes an interest in channel stuffing, they check the deal and as a rule the item is returned or it stays in a stockroom. The organization sends their retailers more than they can offer, dishonestly exhibiting that there is an appeal for the item. It can likewise be utilized to cover up when the request of an item decreases.