Question

Sales at Walmart account for 15% of Proctor & Gamble's sales, Walmart customers expect to find Proctor & Gamble products in stores, and Proctor & Gamble depends on Walmart to purchase a large portion of its output to sell to customers. This harmonious scenario demonstrates a A. vertical marketing system B. quick-response system C. profit-based marketing system D. horizontal marketing system E. vertical channel conflict QUESTION 8 Kendrick is a talented artist who makes unique drawings and paintings of New York, and sells them at local markets and street fairs. What type of marketing channel is this? A. Simple B. Direct C. Indirect D. Vertical E. Horizontal

Answer 1

• D. Horizontal Marketing system

Here the two businesses like Walmart and the P&G have joined together for the gain together from the product sales which is for the benefit for both.

• B. Direct

The painter sells his own product himself which is a direct form of transaction without any channel of marketing.