1. 20%
0-6 - 1000 Responds
Percentage Score = (1000/4000)*100
= 25%
9-10 - 1800 Responds
Percentage Score = (1800/4000)*100
= 45%
NPS = 45-25
= 20%
2. Reachability
The objective of the campaign is to make the product reachable to maximum number of consumers in the market.
3. a micro Culture
The objective of the group of individuals are common and based on that a group has been developed known as micro culture.
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