Question

The tables below list the market shares held by the major firms in college dining hall and coffee shop industries. CalculatePart 2 (1 point) Coffee shops Market share Starbucks 40% Dunkin Donuts 22% Tim Hortons 15% Caribou 6% The Coffee Bean 4% Tea

 
Which industry is more concentrated?
Choose one: 
A. college dining hall food services 
B. coffee shops 
C. Neither is bigger.
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Answer #1

4-firm concentration ratio (CR) = Sum of market share of largest 4 firms

(Part 1)

CR = (19 + 18 + 15 + 13)% = 65%

(Part 2)

CR = (40 + 22 + 15 + 6)% = 83%

(Part 3) Option (B)

Coffee Shops have higher CR, so is more concentrated.

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