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o Section 2: Review the reasonable expectation to privacy Wikipedia page and comment on what you can expect when it comes t

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Section 2 : Resonable expectation to privacy

Let me give you a brief idea about resonable expectation to privacy sometimes referred to as the "right to be left alone". so talking about rights on social media I think your privacy rights are diminshed in social media.Most people would probably say this is true, and there are certainly court decisions asserting that people give up privacy interests once they post otherwise private matters themselves on social media.

Everyday conversations amongst friends that traditionally we called private speech is now converted  over social platforms like Facebook , instagram , linkedin , twitter. However online social conversations leave digital footprint. Social media create a trail of digital evidences of an individual's behaviour.Moreover, this rise in social sharing of personal information has been misguided in sense that information shared within personal social networks will remain private. To the  contrary, under the current legal framework, information shared within private networks is not protected from greater circulation.

Information shared on social platforms may offer a valuable resource to government investigators. For example, some individuals actually confess to committing crimes to members of their social network.1 Other social data can help the government understand motives, track potential threats, create associative links, confirm alibis, or provide prosecutorial evidence.

I argue that the Fourth Amendment requires a greater degree of privacy protection for social media data. Judicial and legislative activity provides indicia of a willingness to reconsider citizens' reasonable expectation of privacy and reverse an anachronistic equation of privacy with secrecy.Government monitoring of private social media pages constitutes a deeply invasive form of surveillance. Government monitoring of social media pages also implicates individuals' First Amendment rights.

Section 2 : Let me example you the term which is Behavioral analytics

Behavioral analytics is an area of data analytics that focuses on providing insights from the user's actions. Like viewing food page on google , regarding online purchasing, e-commerce , gaming , social media and it is used to identify the opportunities to optimize in order to realize specific business outcomes.

Behavioral analytics is based on hard data. It uses the volumes of raw data people use while they're on social media, in gaming applications, marketing, retail sites, or applications. This data is collected and analyzed, and then used as the basis of making certain decisions, including how to determine future trends or business activity, including ad placement.

The other aspect that is ad been solicited on user's social media after they search something on google. Like you are searching for clothes , shoes , camera and then you see an ad for it immediately on social media site this is actually online target advertisment is. It use data from your browser to make marketing more personalized.Special algorithms then look at your website visits and searches over time to predict your preferences and show ads you may be interested in.

For example, if you’re searching for a vacation in the Bali, you may start seeing more ads from airline companies and hotels , restaurant and many more such similar things .Unless you’re willing to unplug, there’s little you can do to avoid being tracked online.But there are some ways to control what ads you see and how the ads are tailored to you. Like you can Block ads , clearing cookies , Blooking ads can help a little in protecting privacy online.The personalized ads are a result of cookies and an IP address

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