Question

Almost every professional sports property has some type of presence in social media—Facebook, Twitter, and others. Is it important for a professional team to be involved in social media? Why or why not Describe 3 benefits of being involved in social media and ways you think a sports property should be involved.

Answer 1

Answer:

Almost every professional sports property has some type of presence in social media—Facebook, Twitter, and others. Yes, it is important for a professional team to be involved in social media because social media will help to have high connect with their fans and it will create an easy marketing for the professional sports. The marketing at social media is very effective and it can be carried out with lower cost and lower lead time. The results of social media marketing is very essential and being highly explored in the global market. For this reason it is important for the professional team to be involved in social media.

Three benefits of being involved in social media are as below

1. Effective marketing: The one of the biggest benefit of involvement in social media is that it will result in effective marketing and have higher influences of on people towards the sports team.
2. Connect with larger fans: The social media involvement helps in exploring connection with large number of fans and create quick spreading among people.
3. Low cost approach: Involvement in social media is an low cost approach which have effective communication with target population and the cost of communication is very low compared to other means of marketing and promotions.

Following are the ways we think a sports property should be involved are as below

• Circulate key achievements in the sports properly so that people will get awareness and will get attracted towards such information sharing.
• Use social media to share the summary of the sports property so that people will get the update and will have influence towards it.
• Sports property update should be balanced so that it should not disturb people to higher extent. It should be balanced with respect to the people interest and should have the crisp update with respect to the time plan of people.