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6. Advantages and disadvantages of repeated-measures designs Aa Aa E The primary disadvantage of repeated-measures design is
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the primary disadvantage of repeated measures design is that when subjects are used repeatedly, there is always the risk of order effect coming into play where an individual's order effects the performance along with results effected due to boredom or lack of concentration due to same or results could also be affected due to practice.

the primary advantage of repeated measure design is that it allows you to asses and separate individual differences from random error, and everything goes to error term.

counterbalancing is an arrangement of treatment conditions designed to balance or reduce order effect such as if there are two groups and they have to be exposed to two conditions A and B ,hence one group shall be exposed to A and then B whereas other will get B before A, hence reducing the effect of order,practice and boredom.

the repeated measure design is exposing same group to different experimental conditions, it reduces the risk of individual differences and require fewer subjects, it usually has longitudinal studies involved that is, studying same set of subjects over different periods of time.

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