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why do some people put more faith in testimonials than in proven research. (this question does...

why do some people put more faith in testimonials than in proven research. (this question does not have to do with celebrity testimonial).
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Answer #1

Testimonials are records that justify your work,give good response on your work that other people give.

People put more faith in testimonials because its the trust that people have in your material that you are marketing.People just don't want to see that you do better but you are the best in that position.testimonials create great impact on people.A deep and emotional behaviour and trust with people.

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