Question

BAND-AID FLEXIBLE FABRIC

This is an ad by Band-aid. They highlight the flexible fabric. Bruce Banner had this band aid on his hand but he transformed to hulk when when got angry but the band aid didn't staid.

My questions=
a)- What is the objective of the campaign. Why they spend their limited resources on this.
b)- Who is the intended audience. How do you know?
c)- Why this captured your attention and what response it generated from you

I would like to get elaborated answers in 5 lines each atheist for each question. Thanks in advanve

Answer 1

Ans a) The objective of the campaign after seeing this ad is the flexibility of the band-aid. The company spends its limited resources because Bruce Banner has played the role of hulk which is quite famous not in his country but almost all over the world and people will like to consider him and as a result, they will consider this ad also.

Ans b) The intended audience is almost all the group age as it attracts all the people of different groupage. Especially it attracts middle-class families for its affordable cost and people of this class purchase the band-aid most. The families want to buy this product for their children as well as for themselves also. As I also belong to a middle-class family I can understand the logic behind the purchasing of the band-ai as it is the perfect solution for quick relief after the injury.

Ans c) It captured my attention of course due to the picture shown in the advertisement as the hulk character is very famous for his strong body and if he is using this band-aid then there will be some points to be noted for this band-aid and also the company is trying to show the flexibility and toughness of the band-aid through this character. The response that I can feel is that it is a good quality band-aid that will last for several days and it will also very effective if our injured part swells as it is quite flexible it will expand and will be effective as well.