Consumer income decrease when seller put the burden of sales tax on them. Since consumers are risk-averse tax burden leads to reduce their disposable income. Consumer prefer to avoid the taxes thus, they move towards online shopping in order to exempted from paying the sales \(\operatorname{tax}\)
Evidences shows that Country G prefer printed books or traditions books over e-books while US citizens prefer e-books more than the tradition printed books, even after-tax price of traditional books is less in Country G. thus, it a contradiction situation that people prefer purchasing online after increase in sales tax. not similar to that in the Challenge solution because under Challenge Solution Country G consumes more e-books even after-tax price of traditional books is less.
Here, option \(\mathbf{A}\) is correct that is different explanation because online goods are traditional goods are imperfect substitutes thus increase in sales tax would not affect online purchase by that much percent.
Einav et al. (2012) found that people who live in high sales tax areas were much...