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The Future of the Car-Buying Experience Considering the value that salespeople add to the car buying...

The Future of the Car-Buying Experience

Considering the value that salespeople add to the car buying process, which of the following are advantages that personal selling offers over other marketing communications methods?

A. Immediate feedback to the customer

B. The ability to tailor the message to the customer

C. Enhances the personal relationship between company and customer

D. Both the ability to tailor the message to the customer and immediate feedback to the customer

E. All of these choices are correct.

Class for Management of Marketing Techniques

business   Operations-Management   
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Answer #1

The correct option is:

D. Both the ability to tailor the message to the customer and immediate feedback to the customer

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