why some companies take decision to make a special
donation to the local university's program
Companies take the decision to make a special donation to the local university's program as part of their Corporate Social Responsibility activities. Corporate social responsibility is the self-regulated philanthropic philosophy of contributing to society in different ways. The major aim behind Corporate Social Responsibility is to give back to the society where a company is operating in. It helps a company to improve its brand image too. The corporate social responsibility related decisions taken by a company makes positive impacts on society. This philosophy views society as an important stakeholder of business. In modern times, CSR decisions became a strategic decision of the company that is trying to create a win-win situation that benefits both the business and society. Along with that, the companies that provide donations for such causes are usually eligible for a tax deduction. It helps companies to reduce their tax liabilities and improve their financial position to a great extend. It also helps the company to get free publicity and greater customer support. Further, it helps in improving sales and customer loyalty, financial performance, etc. Also, it provides easier access to capital for the companies. The companies that provide a special donation to the local university's program can also attract talents to the company.
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why some companies take decision to make a special donation to the local university's program
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