Question

Generally speaking, when marketers focus on customers for their lifetime value, they tend to earn higher profits initially and then lower profits as time goes on:

            A.         TRUE.

            B.         FALSE.

The 4 Ps have to do with:

            A.         The strategic business plan variables.

            B.         The primary combination of Marketing “mix” variables.

            C.         The primary marketing environment.

            D.         The target market variable

A targeting strategy in which an organization focuses on a SPECIFIC market segment using ONE marketing mix is referred to as:

            A.         SELECTIVE in nature.

            B.         UNDIFFERENTIATED in nature.

            C.         CONCENTRATED in nature.

            D.         FOCUSED in nature.

The highest expenditures during the entire length of the product life cycle are made:

            A.         During the PIONEERING STAGE.

            B.         During the COMPETITIVE STAGE.

            C.         During the RETENTIVE STAGE.

            D.         During the DECLINE / NEW PIONEERING / REPOSITIONING STAGE.