Question

27. From time to time it is necessary for marketers to meet consumer preferences. A. delete product lines or categories B. attract consumers' attention C. expand brand equity D. raise perceived value E. measure SKU effectiveness in order to realign resources and 28. When McDonalds comes up with a new drink or entrée for its fast food stores, they often market it in a dozen or so of their outlets. When they do this, they are engaged in: A. pretesting B. product launch C. test marketing D. product development E. evaluation of results 29. The majority of new products are failures. A. True B. False 30. During the competitors enter the market. A. introduction B. leveling C. maturity D. growth E. decline stage of the product life cycle, sales peak and profits begin to decline as many 31. One of the key characteristics of brainstorming sessions is bad ideas should be inmmediately rejected so the group can focus its attention to good ideas A. True B. False are customers who modify existing products according to their own ideas to suit 32. their specific needs. These consumers are a particularly good source of new product ideas. A. Laggards B. Market testers C. Lead users D. Reverse engineers E. First quality customers 33. The diffusion of innovation theory focuses on: A. the geographic boundaries of innovation. B. how quickly laggards can be transformed into innovators. C. the psychological traits of innovators. D. the rate at which consumers are likely to adopt a new product or service. E. all of the above.

Answer 1

27) From time to time it is necessary for marketers to delete product lines or categories in order to realign resources and meet consumer preferences.

Option A is correct.

28) When McDonalds comes up with new drink or entree for its fast food stores, they often market it in a dozen or so of their outlets. When they do this, they are engaged in: test marketing.

Option C is correct.

29) The majority of new products are failures. True

Option A is correct.

30) During the maturity stage of the product life cycle, sales peak and profits begin to decline as many competitors enter the market.

Option C is correct.

31) One of the key characteristics of brainstorming sessions is bad ideas should be immediately rejected so the group can focus its attention to good ideas. False

Option B is correct.

32) Reverse engineers are customers who modify existing products according to their own ideas to suit their specific needs.

Option D is correct.

33) The diffusion of innovation theory focuses on all of the above.

Option E is correct.