a. A second-follow up call within a a week implies that Repairman K was sent for the initial repair work.
70% of all first jobs are done by Repairman D so Probability = 0.7
so for K being sent prob = 1-0.7= 0.3
b. D completed the first job , so prob= 0.7
second follow up call , prob that K is being sent =0.20
so total prob in sequence= 0.7*0.2= 0.14
c. A job that has been completed implies D was sent on first prob= 0.7
Again he is sent prob = .08
so total prob = 0.08*0.7= 0.056
Fix My Screen is a local home TV repair service. They employ two repairmen who answer...
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Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
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How can we assess whether a project is a success or a
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