Question

• What is the difference between a job board (like Careerbuilder and Monster) and an aggregator (like indeed.com)?
• What is “search engine optimization?” Why would a company invest in SEO? How does it change what we do in recruiting? What metrics are useful in measuring success of SEO?
• LinkedIn.com has quickly become one of the primary sources for identifying passive candidates. Review the site and describe the tools (i.e., job postings and recruiter seats) available to companies. What do they do?
• What new innovations are being introduced for mobile? Specifically, focus on the concept of “mobile enabled” versus “mobile apply?”

Answer 1

Answer:

1) difference between a job board (like CareerBuilder and Monster) and an aggregator (like indeed.com):

A job board is a website which posts jobs supplied by employers. Employers typically pay a fee to the job board in exchange for the opportunity to list their job on the site.

An aggregator or job search engine scours the web and aggregate job listing from job boards and employer websites. Candidate searching for a position would visit a job board to view opening directly from the employers. Candidate searching for multiples jobs listing from multiple sources in on website would visit an aggregator.

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