Q. 8. The level of differentiation the product enjoys with organizational buyers.
The organization differs it's product's prices according to the differences in product features.
Q. 9. None of these.
Competitive bidding are rights to a property under some specified terms and conditions. There are mainly two types of bidding - open competitive bidding and closed competitive bidding.
Q. 10. Conduct a preliminary analysis of the expected cost of preparing the contract bid.
Before conducting a competitive bid it is needed to determine the cost needed to prepare the contract.
Q. 11. All of these.
Lead users are very important for marketing. They represent themselves as the influencing buyers and are the early adopters of the technology.
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